What slow response really costs
The most expensive fee never shows up on an invoice.
A manager stretched across hundreds of doors answers when someone is free. That delay costs more than any line item: units sit empty while leads go cold, and late rent turns into an eviction instead of a conversation.
$49per unit, per vacant day
Every empty day is rent you never get back.
At $1,500 rent, each vacant day costs about $49. Shave just seven vacant days off each of 40 turnovers in a 100-unit building and that is $14K a year.
With RentonomyPenny answers prospects in minutes, day or night, and books the tour herself.
7×more likely to qualify a lead
The first reply often wins the lease.
Businesses that respond to an inquiry within an hour are nearly seven times as likely to qualify the lead as those that wait longer, and more than 60 times as likely as those that wait a day.
With RentonomyNo prospect waits until someone is back at a desk. Every inquiry gets a real answer from the unit record.
$3,500average cost of an eviction
Late rent is cheapest in the first week.
The average eviction costs a landlord about $3,500, and most of that is rent lost while the case drags on. Most late rent is a conversation long before it is a court date.
With RentonomyPenny starts your collections sequence the moment rent is late: reminders, payment options, follow-up, and a clean notice record if it escalates.
Vacancy cost assumes $1,500 monthly rent; the seven-day example is illustrative. Lead response: Oldroyd, McElheran, and Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review (2011), an audit of 2,241 US companies across industries. Eviction cost: TransUnion SmartMove.